Q11: How do you pick the leads to pursue?

By , December 18, 2009

Answer to #11 of 12 Questions I think are important for commercial writers to know. I think these questions are especially important for people newly striking out on their own.

This is very hard for a new person on the grid, but it’s a great way to jump in, I think. I look for the leads that give information about the job and contact and tell you what they want concisely. I’d like to get more specific here but I think that would be best served in a full post on the subject. Right now, I’m still learning the things that appeal to me, and how my choices measure up in secured assignments.

I look for full details because I know me. If I have any doubts I may chicken out altogether. It’s important to me to have all the information I need to make a good impression. Sometimes I’m willing to take certain things for granted, things that fall under accepted rules of engagement. And that helps to make more leads acceptable to me.

I try to pick leads that look like they will come to an assignment. However, I don’t bank on it because I do understand that some companies are shopping for writers for future projects. While we tried to keep it to a minimum, that’s how it worked for a past employer of mine.

We used a group of ghostwriters, and would search for them in advance of the project we needed. We always told the writers the truth about the work they could expect and when it would be offered. Basically I treated them the way I would want to be treated.

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